The Amazon Associates program is one of the most popular affiliate programs in the world — but to make real money, you need more than just links. You need tools that help you research keywords, create content, track performance, and optimize your conversions. The right tools will save you time, increase your traffic, and significantly boost your Amazon earnings.
In this guide, you’ll discover the best free and paid tools that every Amazon affiliate should use in 2025. These tools will help you build a profitable, automated, and scalable affiliate business.
1. Google Keyword Planner (Free)
Best for: Keyword research
Why you need it: To find search terms that your audience is using.
Google Keyword Planner remains one of the most reliable free tools for keyword research. It shows you search volume trends, competition levels, and estimated bids, helping you identify strong keyword opportunities.
How Amazon affiliates should use it:
Research “best” and “review” keywords
Find new product-related keyword opportunities
Discover buyer-intent terms
Validate article ideas before writing
Although it’s designed for advertisers, affiliates can use it to discover profitable keywords for blog content.
2. Amazon Best Sellers & Movers (Free)
Best for: Finding trending products
Why you need it: To identify products that people are already buying
Amazon’s Best Sellers, Movers & Shakers, and New Releases sections give you real-time insights into what’s selling right now — perfect for choosing products to promote.
Use it to:
Spot trending items
Choose products for your “Top 10” lists
Update blog posts with latest models
Find high-converting product ideas
This is a must-use tool for anyone in the baby niche since baby products update quickly and new models appear every year.
3. Amazon Associates SiteStripe (Free)
Best for: Creating affiliate links
Why you need it: To easily generate links without leaving Amazon
Amazon’s SiteStripe allows affiliates to create tracking links directly from product pages. You can generate:
Text links
Image links
Text + image links
Short links
This tool is essential for all affiliates because it ensures you never accidentally use unapproved images or links.
4. Google Search Console (Free)
Best for: Tracking SEO performance
Why you need it: To monitor how your site performs in Google search
Search Console shows:
Which keywords bring traffic
Which pages are ranking
Click-through rates
Impressions
Indexing issues
Using this data, you can optimize your blog posts and improve your Google rankings for free.
5. Google Analytics (Free)
Best for: Understanding user behavior
Why you need it: To track traffic sources and audience behavior
Google Analytics helps you see:
What content users read
How long they stay
Which articles convert
Which countries your visitors come from
This allows you to create more high-performing content based on real data.
6. Ubersuggest (Free + Paid)
Best for: Affordable keyword research
Why you need it: To get keyword ideas, search volume, and SEO difficulty
Ubersuggest is beginner-friendly and perfect for Amazon affiliates who want a simple keyword tool without the high cost of premium platforms like Ahrefs.
Features include:
Keyword ideas
SEO difficulty score
Backlink data
Competitor analysis
Content ideas
A great budget-friendly tool.
7. LowFruits Keyword Tool (Free + Paid)
Best for: Finding low-competition keywords
Why you need it: To find easy keywords you can rank for quickly
LowFruits is specifically designed for finding “weak” SERPs — search results where small sites can outrank bigger competitors.
Perfect for:
New affiliate sites
Baby niche bloggers
Micro-niche articles
Long-tail keyword hunting
LowFruits can help you find dozens of low-competition content ideas instantly.
8. Ahrefs (Paid)
Best for: Advanced keyword and competitor research
Why you need it: To dominate your niche with data-driven content
Ahrefs is one of the most powerful SEO tools on the market, offering deep keyword research, backlink analysis, and competitor insights.
Use Ahrefs to:
Explore competitor websites
Find keywords competitors rank for
Identify gaps in the market
Track rankings
Optimize content
If you take affiliate marketing seriously, Ahrefs is worth the investment.
9. SEMrush (Paid)
Best for: SEO and content planning
Why you need it: To analyze your niche and plan scalable content strategies
SEMrush offers similar capabilities to Ahrefs but also includes tools for:
Topic clustering
Content templates
SEO audits
PPC research
It’s a great choice for affiliates who want an all-in-one SEO platform.
10. AAWP – Amazon Affiliate WordPress Plugin (Paid)
Best for: Product boxes, comparison tables, and displays
Why you need it: To increase click-through rates and conversions
AAWP (Amazon Affiliate WordPress Plugin) is one of the most powerful tools for Amazon affiliates. It allows you to display:
Product boxes
Comparison tables
Bestseller lists
Data fields
Updated prices (as allowed by Amazon API)
These displays dramatically increase clicks and conversions.
11. Lasso (Paid)
Best for: Advanced affiliate link management
Why you need it: To track affiliate performance across all products
Lasso helps you:
Organize affiliate links
Create beautiful product displays
Track link performance
Update broken links
Boost conversions
Lasso is especially powerful for multi-affiliate sites that promote more than just Amazon.
12. Canva (Free + Paid)
Best for: Creating visuals for blog posts
Why you need it: Readers love visual content
Canva lets you create:
Infographics
Comparison graphics
Pinterest pins
Feature images
Visual content increases user engagement and can drive more traffic from social media platforms.
13. Grammarly (Free + Paid)
Best for: Improving writing quality
Why you need it: Clear content increases trust and conversions
Grammarly corrects:
Grammar
Spelling
Clarity issues
Tone
Better writing = better affiliate sales.
14. MailerLite (Free + Paid)
Best for: Email marketing
Why you need it: To build a loyal audience and increase repeat sales
MailerLite is simple and affordable, perfect for beginners who want to:
Build an email list
Send affiliate newsletters
Promote seasonal product guides
You can offer a free baby checklist or product guide to attract subscribers.
15. Pinterest (Free)
Best for: Free traffic
Why you need it: Baby and home niches perform extremely well on Pinterest
You can use Pinterest to drive traffic to your blog for free by posting:
Product pins
Checklists
Newborn tips
Nursery inspiration
This traffic can turn into Amazon earnings.
16. Trello or Notion (Free + Paid)
Best for: Content organization
Why you need it: To plan your content schedule
Use these tools to manage:
Article ideas
Keyword lists
Product research
Affiliate tracking
A well-organized plan makes content creation easier.
Final Thoughts
Success in the Amazon Associates program doesn’t depend on luck — it depends on the tools you use and how efficiently you use them. The right tools help you find winning keywords, build better content, track performance, and scale your earnings faster.
For beginners:
Google Keyword Planner
Amazon Best Sellers
Search Console
Ubersuggest
Canva
For intermediate affiliates:
LowFruits
AAWP
MailerLite
Pinterest
For advanced affiliates:
Ahrefs or SEMrush
Lasso
Advanced WordPress plugins
With these tools, your Amazon affiliate business can grow faster, run smoother, and earn more passively.
