Starting an Amazon affiliate website is one of the easiest and most profitable ways to generate passive income online. Whether you’re targeting baby products, home gadgets, pet supplies, or any other niche, the steps to creating a successful site remain the same. You don’t need advanced technical skills — just the right strategy, tools, and consistency.
If you’re a total beginner, this guide will take you from zero to a fully functional Amazon affiliate website ready to make money.
Let’s begin.
1. Choose a Profitable Niche
The first and most important step is choosing the right niche. Your niche determines your content, audience, competition, and earning potential.
A great niche should have:
Strong buyer intent
High product demand
Enough keyword opportunities
Good Amazon commission rates
Evergreen interest
Examples of profitable niches:
Baby products
Kitchen appliances
Home office furniture
Pet supplies
Fitness gear
Smart home devices
If you’re focusing on baby products, you already have an advantage: parents buy constantly and search for recommendations all year long.
2. Choose a Domain Name
Your domain name should be:
Short
Easy to remember
Niche-relevant
Brandable
Examples for a baby product niche:
BabyGearGuide.com
SmartBabyReviews.com
BestBabyTools.com
BabyEssentialsLab.com
Avoid long names or names that include numbers or hyphens. A clean domain name looks more professional and trustworthy.
3. Purchase Hosting and Install WordPress
To run your Amazon affiliate site, you need hosting. Hosting is where your website files live.
Recommended hosting providers:
Bluehost
Hostinger
SiteGround
Namecheap
These providers offer:
Cheap plans
Free domain
One-click WordPress install
Fast performance
Steps:
Buy your hosting plan
Register your domain
Install WordPress
Log into your WordPress dashboard
Now you officially have a website!
4. Choose a Clean, Fast WordPress Theme
Your theme affects your site’s design, speed, and user experience. A fast and mobile-friendly theme is essential for SEO and conversions.
Recommended themes for affiliate websites:
Astra
GeneratePress
Kadence
Blocksy
These themes are:
Lightweight
SEO-friendly
Highly customizable
Choose a simple, clean design — avoid clutter or overly fancy layouts.
5. Install Essential WordPress Plugins
Plugins add functionality to your website. For an Amazon affiliate site, you only need a few key plugins.
Must-have plugins:
Rank Math or Yoast SEO (for SEO)
AAWP or AzonPress (Amazon product boxes & tables)
WP Rocket or LiteSpeed Cache (speed optimization)
UpdraftPlus (backups)
Site Kit by Google (Analytics + Search Console)
Keep plugins to a minimum to avoid slowing down your site.
6. Apply to the Amazon Associates Program
Before you can earn money, you need an Amazon Associates account.
Requirements:
You must send 3 qualified sales within 180 days
Your content must follow Amazon’s rules
You must disclose affiliate links
Application steps:
Go to Amazon Associates
Sign in or create an account
Enter your website information
Describe your niche
Provide your payment details
Submit your application
You’ll receive a tracking ID like:
yourwebsitename-20
This tracking ID will be used in all your affiliate links.
7. Create the Core Pages of Your Website
Before writing product reviews, build your main foundation pages.
Required pages:
About Us
Contact Us
Privacy Policy
Affiliate Disclosure (required by Amazon)
Terms & Conditions (optional but recommended)
Your affiliate disclosure should clearly state that you earn commissions from Amazon.
Example:
“As an Amazon Associate, I earn from qualifying purchases.”
This keeps your website compliant.
8. Research Keywords for Your Articles
Keyword research is the heart of affiliate marketing. Your articles need to target phrases buyers are already searching for.
Best keyword types for Amazon affiliates:
“Best + product name”
“Product name review”
“Top 10 + category”
“Product name vs product name”
“Product name alternatives”
“Product buying guides”
Tools for keyword research:
Google Keyword Planner
Ubersuggest
LowFruits
Ahrefs
SEMrush
Examples for a baby niche:
“Best baby stroller 2025”
“Best baby monitor with camera”
“Portable baby bassinet review”
“Stroller vs travel system”
These keywords convert extremely well.
9. Start Creating High-Quality Blog Posts
Your content is what attracts visitors and earns you money. Focus on buyer intent articles — these are the articles that bring clicks and sales.
Main types of articles to create:
1. Product Roundups (High Income Potential)
Examples:
Best baby monitors
Top 10 baby bottles for colic
Best diaper bags for travel
These articles convert extremely well.
2. Product Reviews
Examples:
Graco Extend2Fit Review
Owlet Smart Sock Review
Focus on benefits, features, and pros/cons.
3. Comparison Articles
Examples:
Chicco vs Graco strollers
Owlet vs Nanit baby monitor
Comparison posts often rank quickly.
4. Buying Guides
Examples:
How to choose the best stroller
Baby sleep essentials guide
These help build trust.
Structure your articles for maximum conversions:
Strong introduction
Quick product summary
Comparison table
Detailed reviews
Pros and cons
FAQs
Final recommendation
Affiliate links throughout
The goal is to provide value, honesty, and clarity — not just sell.
10. Insert Amazon Affiliate Links Properly
Don’t spam links — place them naturally.
Where to insert links:
Early in the article (within first 20%)
In product boxes
In comparison tables
Under images
Inside call-to-action buttons
At the end of reviews
Never:
Use Amazon images manually
Use price screenshots
Use link cloaking
Always stay compliant.
11. Optimize for SEO (Search Engine Optimization)
SEO is how you get free, long-term traffic from Google. Without SEO, your site might never rank.
Key SEO steps:
1. Use keyword in your title
Example:
“Best Baby Monitors for 2025 (Top 10 Picks)”
2. Use keywords in H2 and H3 headings
3. Add internal links
Link your relevant articles to each other.
4. Add external links to credible sites
Google likes trustworthy content.
5. Use fast hosting + caching plugin
Speed affects rankings.
6. Write long, helpful content
Articles of 1,500–3,000 words perform best.
SEO is slow but powerful — it can bring traffic for years.
12. Promote Your Content on Social Media
Don’t rely 100% on Google. Use social platforms to grow faster.
Great platforms for affiliate content:
Pinterest
TikTok
Instagram
Facebook groups
YouTube
For baby products, Pinterest and TikTok perform extremely well because they are visual and attract parents.
13. Build an Email List (Optional but Highly Effective)
Email marketing provides recurring traffic and repeat clicks.
Offer something valuable for free:
Baby essentials checklist
Newborn sleep guide
Hospital bag checklist
Then send:
Product recommendations
Seasonal guides (Black Friday)
New reviews
Even a list of 300–500 subscribers can generate consistent income.
14. Track Your Performance
Use Amazon reporting to track:
Clicks
Conversion rate
Ordered items
Earnings
Use Google Analytics to track:
Page views
Traffic sources
User behavior
This helps you understand what content performs best.
15. Update Your Content Regularly
To keep ranking and increasing your sales:
Update posts every 6–12 months
Add new products
Fix outdated information
Improve formatting
Update titles (e.g., change 2024 → 2025)
Fresh content ranks higher and gets more clicks.
16. Be Patient and Consistent
Most affiliate websites start earning after:
2–3 months (small amounts)
6–12 months (consistent income)
12+ months (scaling opportunities)
The more content you publish, the faster you grow.
Final Thoughts
Building an Amazon affiliate website from scratch is simple when you follow the right steps:
Choose a profitable niche
Buy hosting + install WordPress
Install essential plugins
Join Amazon Associates
Create core pages
Research keywords
Write helpful content
Insert affiliate links correctly
Optimize for SEO
Promote your site
Update content regularly
With consistency and smart planning, your site can turn into a long-term passive income stream.
